McAfee Global Report: Web 2.0 in Business

web2dot0

Photo credit: McAfee

My Facebook & Twitter pals might have seen my mentions of a big mystery project I was working on at the end of the summer. Well, the big mystery project has been released, and now I can tell you about it: It was preparing a global report for McAfee Co. I worked with my Purdue and CERIAS colleague, Dr. Lorraine Kisselburgh to analyze data from a global survey McAfee conducted, enrich it with expert interviews, and weave it into a story which became the report – Web 2.0: A Complex Balancing Act.

You can download the report at the link above, and you can read highlights in the news release.

In the news

2010

Mar. 26 – Social hours – Greater Fort Wayne Business Weekly article about using social media at work

2009

Oct. 7 – Twitter tool could help educators, e-campus news

Oct. 6 – Quoted in the Journal & Courier about a new Twitter tool, need4feed.

Aug. 9 – Newspaper article published in The Spartanburg Herald Journal (South Carolina) about some of my Facebook research.

Mar. 8 – Politicians are a-Twitter over the new social media, The Spartanburg Herald Journal, S.C.

Search Engine People interview

Ruud Hein of Search Engine People questioned me 🙂

Read my interview, on various PR topics, here.

I wrote about social media culture & social norms, how not to be “creepy,” how to plan strategically for public relations, misunderstandings about what PR is, could, and should be, and tempered the idea of conversational PR.

News article about Facebook social norms

Here’s a newspaper article published in The Spartanburg Herald Journal (South Carolina) about some of my Facebook research.