Value of Online News Releases

If you missed the Vocus webinar about online news releases, here is the recording of the session. You can also download the slides (pdf), and the executive summary of the ROI of Online Press Releases SNCR study.

The webinar includes:

  • a couple of case studies (Jiyan Wei, Vocus)
  • presentation of survey methodology and results (Jen McClure, SNCR & yours truly)
  • interpretation of results: dual role, multiple purpose of online news releases (yours truly)
  • recommendations for best practices (Shel Holtz, Holtz Communication + Technology)
  • Q & A

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s